The essence of product packaging design is to establish a communication bridge between products and consumers.

In the design of the packaging box, the packaging box must highlight the selling point of the product. However, the packaging box must be people-oriented, and from the perspective of consumer demand, it plays an important role in triggering consumers' purchasing behavior. How to express consumers' ability to read and accept acceptable messages from the packaging design is crucial. With the changes of the times, people have more and more opportunities to contact wine. However, due to the huge differences in domestic drinking habits and foreign countries, most people still lack relevant knowledge about wine knowledge, so they cannot form a comparison with wine. General drinking habits. It can be seen that the need to find product packaging that suits and meets the needs of Chinese consumers is the key to winning consumption.

The development and design of each product, first of all to identify the consumer group, that is, market segmentation, this is the most basic in marketing, but also the characteristics of modern society, because not every bottle of wine can be sold to all consumers. Therefore, in the design of the packaging box, according to the different positioning of the product, the different tastes of the target consumers, the design of different graphics, colors, printing processes, packaging boxes, etc., first accurate, then beautiful, and then create additional value, pass Important brand information, from simple product sales to an important part of the brand to connect with consumers. Through reasonable product packaging design, the brand development path is widened, and the appropriate advertising is spread. This will achieve a multiplier effect!